A friend asked me: I don’t get it. Why do spammers have such a hard time spelling things properly? I get mail trying to sell me "viagggra", increase my "brest" size, or save me money accessing "pr0n" sites or buying "seks toys". Even more puzzling, there are plenty of spam messages where it takes me a few minutes to even figure out what the subject actually is, with subjects like "sa vem oneyo n vviiiaaagra" or similar. What’s the story? Why can’t these people use a spell checking program??

I have often wondered this myself, with spam messages like "YOU JUST WONT A GREENCARD" (don’t they mean "won"?), "Morgage ref id last opportunity" (don’t they mean "mortgage")? and, my favorite "earn a college degre instantly" (they presumably mean "degree", but if they can’t spell the word degree, how can I have confidence in the legitimacy of what they’re offering??)

But anyone who has spent more than about five minutes looking at the problem and attempted solutions to spam knows why there are such rampant misspellings: to try and sidestep spam filters. In additional to individual spam filtering systems, there are now many Internet Service Providers who filter your email before it even gets to your mailbox, weeding out the most idiotic and easily recognized of this junk.

Of course, if you are a physician and have patients who are concerned about that Merck Vioxx prescription you wrote for them two years ago, it is theoretically possible that their message won’t make it to you. If you’re a mortgage broker, well, news of your competitors offerings might be something you do want to receive. But overall, most people don’t want this junk, so the people clogging up the Internet with the billions of spam messages sent daily continue to try and sidestep these filtering mechanisms, and the misspellings, typos, and oddly presented words (like "0ffer" with a leading zero rather than "offer" with a letter o) presumably offer some minimal ability to do just that.

The irony of all this, in my opinion, is that the more spammers try to do overt and stupid tricks to try and sidestep the filters, the less effective their messages are. They might measure 1 sale in 250,000 messages a success, but better targeting, legitimate offers, well-written ad copy and genuine opt-in distribution lists might just improve those odds quite a bit. And if you’re selling something, wouldn’t you like to avoid having 95% of the Internet spontaneously hate you because of your marketing techniques?

Dave Taylor has been involved with the Internet since 1980, and has written sixteen different technical books. His latest projects are College Finances and Ask Dave Taylor, where he’s happy to receive questions from readers.

Anyone who uses email knows what Spam is!

It’s annoying and time consuming to wade through volumes of fraud, con and obscene emails to filter out the really important ones. And I am sure you are affected by this menace in some form or other.

How do we reduce this intolerable amounts of junk?

Here are 5 Zero-Cost tools to prevent junk cluttering your mail box. (You can access them all from a single source and the info is given at the end of this article.)

–* For the Average Email User *–

1. 0spam.com, - For the POP3 Mail user.

By far this is the easiest and effective solution for anyone with a POP3 email ID. For e.g. you@aol.com.

0Spam.com is a web based service that retrieves all your email for you and sends you only the emails from email ID’s that are pre-authenticated by you. This means, no one can send you an email unless you give prior permission.

This service is very effective - let me tell you that.

2. SpamPal, - The Desktop Solution

SpamPal is a program that sits between your email client and your mailbox, checking your email as you retrieve it.

Any email messages that SpamPal considers to be junk will be "tagged" with a special header; you simply configure your email client to filter anything with this header into a separate folder and your Spam won’t be mixed up with the rest of your email anymore!

–* For the Website Owner *–

Posting your email address on your website is a sure way to attract junk. (e.g. support@yoursite.com)

In case you are not aware, there exists special software’s that harvest anything with an @ in between. This means, your posted emails are sitting ducks for an avalanche of junk.

1. Enkoder Form 6.0, - A Simple Solution for the Webmaster

One way to protect yourself is to "encode" your address, The Enkoder Form will encrypt your Email address and convert it to a JavaScript, hiding it from Email harvesting robots which crawl the web for exposed addresses.

Simply copy this JavaScript and paste it into your Web page where you want the email to appear.

2. Master SpamBot Buster, - A Thorough CGI Solution

Master Spambot Buster stops robots harvesting email addresses from your web pages. But the script does more than that! It completely stops harvesting your email address from:

-Newsletters, -Newsgroup postings, -Discussion list postings, -Instant messages, -Print ads, -Or any other document

Instead of publishing your email address, you use the Master Spambot Buster method so that your email address is protected from everywhere and from all documents.

This is a great software released by willmaster.com

3. NATATA Anti-Spam Encoder, - Desktop Solution

This program searches for email addresses either from all your web pages or a single page and encodes them all in minutes automatically. Its pure HTML encoding and no Java used.

You do not have to be technically savvy to use this one as it automatically inserts the codes into your web pages. In 2 minutes you can entirely encrypt all your web pages.

This is by far, the best software that I came across

You may access all the 5 tools given above from here: http://www.learnhomebusiness.com/bonuses/spamtools.htm

I hope, these resources will help you to reduce the junk clogging your mail box.

5 Zero-Cost Spam Prevention Tools For All Situations! (C) S. Kumar 2004 http://www.learnhomebusiness.com

S. Kumar is the author of 3 eBooks:

"Become A Global Homebusiness Pro…" "Sales Letters That Get you Immediate Results" "Sales Doubler" - The New Smart Free Sales Tool

Download All 3 Of Them For FREE From His Site: http://www.learnhomebusiness.com

We all hate spam and get way too much of it – agreed? Now that we have that out of the way it is important to realize that in everyone’s zest to minimize their spam, we are deleting legitimate e-mails – and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters.

When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Several times each day, legitimate e-mail makes its way into my Junk/Trash due to the sender doing or not doing certain things that trigger most spam filters. These are issues you need to be aware of so that your e-mail has its best chance to make it to its intended party.

Your initial contact and making sure your e-mail gives the perception of a serious business entity can make the difference between being read or being trashed. Here is a simple checklist of things you need to put in practice so that your e-mails are not mistakenly identified as spam and deleted before read:

=> Always include an appropriate, short and accurate SUBJECT:. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Many e-mail programs automatically send subjectless e-mail to Junk/Trash. You also want to avoid using the words: hello, hi, help, new or the recipient’s name or e-mail address as doing so can trigger spam filters.

=> Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your email right to Trash.

=> Type your subject with appropriate capitalization and structure. All small case or all caps gives the impression of being spam (and lack of online savvy/education).

=> Make sure your full name, not your e-mail address, is formally displayed in the FROM: field. Example: Jane A. Doe is correct – not jane a doe, or Jane or janeadoe@yourisp.com. FROM: fields with all lower case, only your first name or lack of punctuation indicates a lack of online savvy that is typical of most spammers which signals that your e-mail could also be spam. Not using your last name gives the impression you have something to hide. You always want to use your full and formal name in all business e-mail.

=> Refrain from using any formatting just for the sake of doing so. Formatting can also trigger spam filters if not done properly. Think company letterhead. If you wouldn’t have your name in big, blue, bolded letters on company letterhead do not do it in your business e-mail.

=> Unannounced attachments are viewed suspiciously. Do not send attachments without a specific request to do so and they are expected. If you are going to send attachments over 200K, show extraordinary courtesy and ask the other side FIRST when would be the best time to send your collateral. Then follow through and send it at that prearrange time so the recipient on the other side is available to download your files and keep their inbox clear.

=> When using any sort of spam software or filtering system, before you purge your trash, it doesn’t hurt to take a quick peak to see if any e-mail is in fact from folks you know or recognize.

By keeping the above issues in mind, you have the best chance of your e-mail getting to the person on the other side and for business e-mail that could make the difference between making a sale – or not.

About the Author:
Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her popular Netiquette site @: http://www.NetManners.com

If you are buried in SPAM then you’re not alone. It’s been suggested that as much as 50% to 75% of the e-mail traffic on any given day is SPAM. Reading through SPAM is a waste of your time and it subjects you to potential viruses, trojan horses, and sexual material which can be quite offensive. Here are some tips on how to win the SPAM war:

1. Use a throwaway email address when posting to public news groups and chat rooms and for your Yahoo or MS Messenger Chat accounts. You can get free email addresses at Yahoo, HotMail and other places. Use your personal ISP-provided email address only to communicate with trusted sources. If you are an AOL user then set up an additional email account to use for public posting purposes. When your free or spare email account starts getting abused just close it and open another.

2. Take the time to set up different email addresses for different purposes. Have one for business communications, another for personal and another one for shopping online. That way you can avoid the risk of exposing one e-mail address to all of your contacts.

3. If you own your own web site then the chances are that your hosting account comes with the ability to create new e-mail addresses on the fly. These are addresses that will automatically forward to your main address. If you have that capability then use a unique address for each web site or mailing list that you choose to join. For example, if your site name is abc.com and you decide to join the mailing list located at xyz.com, you would join using the address xyz@abc.com. If you start getting SPAM to this address then you know that the people who run xyz.com are responsible. You can complain to them and their ISP and you can easily delete that email address.

4. Don’t list your email address on your own web site in plain html or as a link to a contact form. Spammers use automated robots to capture these addresses and add them to SPAM databases. Instead use an email cloaking script whenever you need to show your email address. You can search at Google.com using the phrase "email cloaking" and come up with a lot of options. Just pick the one that works best for your particular needs.

5. Do not buy anything from a company that sends you SPAM. Not only might the company or offer be a scam but you are jumping right into the fire by letting spammers know that your email address is active and that you buy from spammers. Your address will be sold to thousands of other spammers.

6. Never reply to a spammer or click the "remove my address" link. That only lets them know that your address is good.

7. If your email service or email client comes with SPAM filters use them.

8. You might want to think about subscribing to a SPAM prevention service. Search on Google.com for "SPAM prevention service" and review your options.

Following these simple tips could cut your SPAM down by as much as 90%. Wouldn’t that be great!

Copyright © 2004 Cavyl Stewart. Discover 52 Ways To Do More With Software by signing up for my exclusive Free ecourse. Get resources, tips, reviews and recommendations you can use right now to help you achieve more, easier, and cheaper! 100% Original content. Visit: http://www.find-small-business-software.com/52ways.html

Email is rapidly becoming the standard means of communication among businesses, associates, and even friends. While many people have now been using the internet and email for years, there are thousands of new users on the internet each day. With inexpensive web hosting, free email services, and the blog burst upon us, getting your own slice of the internet pie has never been easier.

Whether you’re a seasoned professional looking for a refresher course, or you’re new to the internet and email and want to start off right, here are some easy steps to follow to reduce the amount of spam you receive.

Don’t choose an obvious email address. Spammers will generate lists of email addresses based on common names. A common list would be something like: nick@yahoo.com, nick1@yahoo.com, nick2@yahoo.com, etc. If you create an email account with less obvious combinations of your name plus some numbers, chances are better that you won’t find your way onto one of these lists.

Treat your personal email address with care. Only give out your personal email address to close friends and family who you trust. Give your direct business email only to clients and other contacts you trust to only use your address for legitimate business purposes.

Use different accounts for different functions. Create different aliases with your business’s domain name or create a few free accounts from free email servers like Hotmail, Yahoo!, Excite, etc. Use one account that you don’t care about for posting to forums or discussion groups. Use another to subscribe to newsletters and newsgroups. When any of these addresses starts to get spammed too heavily, simply delete the account and switch to a different one.

Remove your email address from your website. Between blogs and cheap web space, it seems everyone has their own piece of cyberspace. Before you put a link to your email address on your site, remember that spammers have bots that harvest these addresses. They will even find addresses printed in plain text. Consider using a web-based form for communication from you website, or place your address as a gif or jpeg.

Do NOT open, respond to, or purchase from spam. Interacting with spam in any of these ways indicates to the spammer that not only is your address valid, it’s also active. Do not respond with “unsubscribe” in the subject line, or click on any links to remove your name out of the database, as both of these are common ploys to confirm your email address. Remember, because sending email is so inexpensive, spamming can be profitable even if only a small percentage of people purchase what they’re selling. Don’t support what you’re trying to stop.

Finally, Filter your incoming email using filtering software. Even if you guard your email address religiously, you’ll likely still receive spam. Filtering software is usually inexpensive and effective, but there are some important features to consider with any filtering package:

• Make sure you can control what comes to your inbox and what gets deleted. The best programs create a spam folder for you to review before permanently deleting emails.

• The software should block images from incoming emails. Many jpegs in spam actually hide code that notifies the spammer when the email is viewed. Blocking images will not only keep offensive content off your screen but will also help prevent more spam in the future.

• Choose software that provides you with updates - as new spamming techniques are created and proliferated, filtering software should keep up.

While eliminating spam from coming to your email address is nigh unto impossible, following these simple steps will mean you’ll have to spend less time deleting spam from your inbox, giving you more time for the important things of life –- like reading this article.

Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. Find more information about how to filter spam at ContentWatch, Inc.

Am I Just Being Paranoid Or Are The Robots Out To Get Me?

It all started in the early part of the twenty-first century.

In the early days of email we were thrilled with its speed and reliability, far superior to "snail mail" but there’s always somebody who has to go and spoil things for everyone else. In the case of email it was the purveyors of the namesake of a certain pork-based substance. They became such a nuisance that large teams of robots had to be employed to keep them under control.

As the porkers got smarter, the robots had to become smarter still. At first, everybody agreed that stringent measures must be taken to defeat the porkers. Ever hear the phrase "throwing the baby out with the bath water" or "the cure is worse than the disease"?

The number of spam merchants multiplied over and over. Eventually, the only way of controlling them was for every email user to have his or her own robot to filter their mail. I did not want a robot filtering my mail but I didn’t have much choice: nobody was allowed an email account without a robot to monitor its use.

Every time I log into my email, I pause and listen for the faint metallic scraping and a slight pneumatic wheeze as the robot wakes and prepares to filter my mail. No matter how quiet I am, he always knows and is instantly awake and alert, ready to do his job. I did not request robotic help, don’t want it, don’t need it but the robot is here to stay.

I think my robot is like the paranoid android in The Hitchhiker’s Guide To The Galaxy: slow moving and depressive, so I call him Marvin (not to his face, of course). I don’t suppose my Marvin feels that censoring my mail is a suitable occupation for a robot of his caliber, any more that his namesake thought attending the car park at the end of the universe was a great career for a robot with a brain the size of a planet. On my part, I am sure that I am old enough to take full responsibility for my own correspondence. There is no need for Marvin to wear out his circuits on my account but it appears that we are stuck with each other for the duration.

The extent of Marvin’s power first caught my attention when a regular newsletter which I enjoyed failed to arrive. Delivery just stopped altogether.

I asked my email provider if there was a problem with this particular mail and they said there was nothing wrong with my mailbox, it must be a problem with the sender. I asked the sender why delivery had stopped and they said it hadn’t, it must be a problem with my mailbox. I gave up and just resubscribed myself to the newsletter. Every time delivery stopped after that I wondered what else I might be missing in the way of interesting mail.

It was shortly after this that it became apparent to me that Marvin has a bad attitude. Now I can sympathise with him because I know how it feels to be stuck in a boring job while the brain cells shrivel. That doesn’t mean I think he should behave badly, he should do the job to the best of his ability (even if it is beneath him) and not make mischief.

Everyone seems to believe that the robots keep changing the rules in an effort to keep ahead of the porkers but I don’t believe that. I think they keep changing the rules mostly out of boredom but, in Marvin’s case, I sense a certain underlying malevolence. This surfaced recently when I sent an email to a friend I had not heard from for a while. My mail bounced back with a message to the effect that spam would not be delivered. How dare they, Spam indeed! From that day on, every mail I tried to send bounced straight back at me.

Angrily, I contacted the email company support desk to complain. They helpfully told me that this problem was nothing to do with them, I must have used forbidden words in my emails and that was why they bounced. The forbidden words included "friend", "free", "you", "internet", "remove". The list of forbidden words is long and growing longer by the day, it is difficult to make up proper sentences without using the forbidden words, soon our only way of emailing will be by inventing a new language.

My problem now is that I cannot get email through to my friends and they cannot get email to me. Too late I realised that we neglected to exchange phone numbers: there seemed no point when email was so quick and easy. Now I can’t send email, can’t receive email, the robot has isolated me.

Only one way left to break out of quarantine and it’s a long time since I sat with pen and paper to write letters. I won’t use the word processor as I am convinced Marvin will recognise it as a means of communication but I don’t think he will know what the pen is for and I doubt he’ll be suspicious if I take some envelopes with me next time I go out. A glorified email filter is hardly likely to know the purpose of a mailbox which is not of the virtual variety.

I hear Marvin stir even though I have not switched on my computer, he seems to have the ability to read my mind. There is a faint clanking sound, the smell of ozone, an electrical crackle in the air. His hand on my shoulder is heavy and cold, the steel joints creak as his fingers tighten. I don’t think I will be going out to post any letters.

This is one of a series of articles published by the author, Elaine Currie, BA(Hons) at http://www.HuntingVenus.com The author’s monthly newsletter is available free from mailto:networkerhvm@ReportsNetwork.com

Spammers get email addresses from web pages using programs called spiders which tour the internet capturing letter strings with the "@" character in it.

Signing up for extra information at some sites and giving your email address can also get you a flood of unwanted mail, but although it feels like spam, it is, or started as, "Opt-in" email.

However, recent legislation in some countries can redefine this as spam if it fails to have certain features, like return address and physical address (of course, just what is required depends on country).

Overcoming that kind of spam is a challenge after you have signed up in a weak moment, although there are a number of programs that attempt to solve the problem. Just one is K9 from http://keir.net/k9.html

But consider this situation: you have a web page and you expect a flood of visitors, and need to put your email address there.

But how do you keep it clean?

Well remember the spiders look for an @ in the string.

We can put an alternate symbol in its place. So meandherATthere.com sits on my web page. With that particular one, we assume that the visitor has the nouse to preplace the AT with an @ and not think it is a new way to write email addresses, and the program would take care of it, and they needent do anything!

Rather than go through all the alternatives here, you will find a list of different methods and some comments about each one, on the site www.takeyoursiteup.com.

May your site not send you any more unwanted visitors!

David is a former Medial Scientist who got into programming and web development and lives in South Australia. His yahoo box gets a regular stream of spam, and doesn’t want any more!

2004 was really a year when the whole subject of email and spam has been at the forefront of the minds of internet marketers.

The anti Spam legislation has had more than the desired effect. I think everyone hates spam, even spammers. I guess also that everyone hates spammers, except spammers, though they probably hate other spammers. An attempt by legislators in different countries to prevent the deluge of spam into Inboxes was to be expected. The spam itself had already spawned the spam filter industry, which has "flourished" this year. I put flourished in "" because flourishing gives the impression of health. Their balance sheets and profit and loss figures may be flourishing, I don’t know, but the email industry is not.

Spam filters were set up to prevent spam, not to kill perfectly genuine and good emails, from friends, lovers, publishers you have requested a newsletter from, or anybody else who is not "spamming" you. Some recent figures suggest a significant proportion of valid emails are not reaching their destination. Is that good? Is that what the legislation intended? No, it is it not.

People use filters in good faith, without, in most cases, having any idea how they work. They may be blissfully unaware that, in some cases, good email will not reach them. How much does that damage online business? How many business relationships are damaged by failure to respond to an email that was never received? How many personal relationships are damaged in the same way? Nobody knows. But if, for example, a marriage is on the rocks, one such incident could be the straw that broke the camel’s back.

Internet marketers in particular have been covering the subject an enormous amount in the past year. Some are even saying that email is dying. Well, dying is surely an exaggeration. Maybe those marketers want others to give up so they have the field to themselves. However, it is increasingly difficult for internet marketers to get their message, even if requested, to the recipient. They comply, in most cases, with the legislation, but the self appointed Spam Police have their own ideas of what email people should receive. To me, that is far more annoying than spam itself. It is a form of censorship if it snuffs out email that people really wanted to receive.

Is spam as a problem exaggerated too? Well, I have no figures on that, but in my own case it has never been more than a minor irritation. I have 3 websites with different email addresses on, which can presumably be harvested for spam email lists. One of those websites has been there nearly 2 years. So is my Inbox filled with spam? No. I get a few, but it is a minor irritation. Maybe I’m lucky, I have no way of knowing.

I do know that the people I expect to hear from do get their emails to me, but I have no spam filters activated. I have just never found it necessary. One problem I have noticed, though, is nothing to do with spam filtering. Once most marketers legitimately get hold of your email address, they start sending far too many advertising only emails. Even if they start off with one or a series of helpful emails, which you may have requested, it soon deteriorates into an ad bombardment. Recently, I opted out of the list of a well known internet guru for that very reason.

So, it is up to internet marketers to put their own house in order too. If they send out emails that people find useful, entertaining, reliable or profitable (preferably all 4), on a consistent basis, people will look forward to their good content. They will take the extra steps necessary to ensure the emails they want get through to them. In most cases, adding to the address book or "approved" list will do just that. Who will want to "approve" an email address that sends nothing but ads when the expectation was, originally, useful content. I think the average person would accept a reasonable amount of advertising, if it is relevant and is a small % of the content.

I cannot foresee that email will die, even as a marketing tool. But it could be in need of surgery, and it is up to all of us to learn the surgical procedures.

Roy Thomsitt is the owner, webmaster and author of http://www.change-direction.com , a new website in late 2004, about working online in a home based business. He has a background in offline advertising, with practical experience of working from home in marketing since 1995, plus 2 years of experience with online marketing. Professionally, he was trained as a management accountant and has substantial background in project management, implementing new office, accounting, computer and management systems.

Like everybody who will ever read this, I get spam in my e-mail. Mine seems to fall into one of three categories. The first is the Nigerian scam about helping some poor, pathetic soul collect megabucks, supposedly from someone who has died and left a fortune. I’m not sure what is worse: that there are people desperate enough to believe those messages, or that there are people despicable enough to prey on the desperate. The net result is the despicable con the desperate into sending money which the desperate will never see again.

The second type comes from people who sound innocent enough. They have a product or a business or a service or something else that is perfectly legitimate. They surf the web, find one of my sites, find the “contact us” link, and send me information about whatever they have to offer. I suppose, in their minds, it isn’t any different than walking down the street or going through the telephone book writing down addresses, and then sending out bulk business mail with the same offer. They could get the same information for more money and less time by buying a mailing list. THAT is perfectly legitimate. Harvesting e-mail addresses off of web sites is NOT. Spam is officially defined as “unsolicited commercial electronic mail.” The key word is “unsolicited.” If I didn’t ask for it and you send it anyway, it is unsolicited. When people harvest e-mail addresses off of web sites and then send commercial messages, that, by definition, is spam. I report them to my ISP and you should, too.

The third type isn’t so innocent. These people, like the second type of people already discussed, surf the web, find sites, and harvest the e-mail addresses from the “contact us” link. Instead of starting out by sending you what they have to offer, they get devious, sneaky, and just plain under-handed. They send you a message asking for more information about whatever you have to offer on your site. When you graciously respond, it turns out they couldn’t care less about what you have to offer. The ONLY thing they want is to confirm your e-mail address so they can start to dump offers on you, hoping you will buy something from them. Nasty trick.

Let me give you an example from one that once came across my screen. It seemed to be from a nice lady with homey graphics and nice colors in her e-mail. If my memory serves me well, she even stated that she was disabled and looking for ways to earn a living off the internet. In my mind, that’s a hard combination to resist. A great deal of effort was put into this to make it sound as if she had built an internet community around her site and services. Maybe she did; I don’t know. Anyway, I was naïve enough to respond with the information she had requested. Soon solicitations for this, that, and whatever business offer, etc. began arriving in my inbox. I finally put two and two together and realized that they were from her, but I was still reluctant to report it as spam, so her messages went quietly into the trash. I mean, she seemed SO NICE! Then I got this huffy message, apparently broadcast to her entire mailing list, about how if people didn’t want to receive her messages, why didn’t they just unsubscribe, etc. It seems quite a few people had reported her as a spammer and she was getting into trouble. It was time for me to respond, so I told her, bluntly, that what she was sending out WAS spam. It was unsolicited. I never signed up to be on her mailing list, and no doubt the people who had reported her never signed up to be on her mailing list, either. I only responded to a request FROM HER for information and that in no way implied that I wanted to be on her mailing list or that I wanted to receive her offers. She must have gotten the message because I have received nothing else from her.

So how about you? Are guilty of sending out e-mail to people who did not specifically request to receive offers from you or about a business that you represent? If you go around looking for e-mail addresses to harvest for your own purposes, you are guilty of sending SPAM. Instead, post your offers on your web site and market them legitimately. It’s the right thing to do. When people fill out your form, they are giving you permission to send them information. Keep a record so you can defend yourself if they ever forget what they did.

If you are on the receiving end of unsolicited offers, go ahead and report them as spam. Don’t feel guilty; you are not the guilty party. Just make sure you really didn’t sign up for a newsletter or something and then forgot! It is sooooooooooooooo not cool to report spam that really isn’t!

Sandi Moses has been involved in internet marketing since November, 2003. Visit her sites at http://www.123iwork4me.com http://www.123-home-based-business-works-4-me.com

We receive so much information on the Internet, especially via email, that many times we have difficulty separating the good "stuff" from the junk. Most of us put unsolicited email (spam) in the junk category. By the time we weed through all that "stuff" however, we are approaching information overload, and may give "short shrift" to the really good information we receive.

One way to overcome this very real problem, is to create email filters for things you may wish to read at a future time. For example, create a generic filter for the ezines or newsletters you subscribe to, or one for each. This will then automatically separate this good "stuff" from the junk. You can then keep your "inbox" clean and read the information at your leisure when you are less harried.

Use your email filters to weed out the junk. It only takes a moment or so to create a filter, and this will keep all the repeat spam out of your inbox. The best way to filter spam, is not to filter on the senders email address. Most of these are forged anyway, and are different every time. Pick out some "key words" contained in the body of the message. "Stop Snoring, Own an offshore retirement fund, $16,000+ with ONE $20 gift" just to name a few. Filter out those emails that match your key words.

Some of the spam is one time only and you don’t need to be concerned with that. One way to do it, is to create a folder titled "Spam". Every day, instead of simply deleting them, transfer them to this folder. If you see a pattern developing, you can easily pick out the worst offenders, and create a filter for them.

When you subscribe to an ezine or newsletter, don’t make a summary judgment that you don’t want it. Most publishers try to provide a "variety" of items, and it may take several issues before you both click. Like a baseball player, don’t expect a "homerun" every time at bat. Give it a half-dozen or so issues before making up your mind. You may simply get an issue that doesn’t appeal to you, but the next might be a winner.

Some people go so far as to set up a separate email account just for their personal use, and another for their ezines, which is not a bad idea. But, if you do this, for goodness sake remember which one you used. Most publishers use list servers for their mailings. You can’t unsubscribe from a publication except from the address that they have on file. To prevent the "cranksters" from running amok, they require you to be signed on the address they have on file in order to be removed.

If you decide you don’t want a particular publication any longer, try to unsubscribe, and if you get a message that you are not on the list, it does little good to rant and rave. If you’re not there, you’re not there - period. While most publishers don’t want people on their list who don’t wish to receive it, they have no idea what email address you used when subscribing.

Most publishers will make an honest effort to remove you from their list, and threats to report them for spamming, will not help them to remove you. The majority of the time the people who complain are using a free email account, and are automatically forwarding the mail to their main address. To compound matters, they forgot they are doing this, and get aggravated when they can’t unsubscribe under their main email address.

If you are receiving a publication and cannot unsubscribe, filter their publication automatically into your trash basket. This will save you and the publisher a lot of aggravation.

There is a great deal of information on the Internet. If you approach it wisely, you will benefit. If you don’t, you may be suffering from information overload, and deleting some really good information mixed in with all the junk mail you receive.

Did you know that subscribers to Bob Osgoodby’s Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.

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