Why is someone from India, Africa, or elsewhere writing you for information about your bank account with shady promises of depositing thousands of dollars within? (Many, many people have fallen for this real scam.) It’s costing us ALL money - more on this in a bit.

Listen - if all you want is to be rid of the daily chore of sorting through scams and filth to find emails from friends, family, and co-workers… you are definitely NOT asking for too much. There is a way to stop greedy Spammers from finding their way to your inbox. There is a way to stop Spam dead in its tracks.

All you need to do is educate yourself on the dangers of Spam - followed up by some real solutions to the problem.

Did You Know that Spammers Often Find Your Email Address Because Of Something YOU’VE Done?" Most people make it too easy for them without realizing it.

Computers have become an integral part of life for nearly everyone in the world. Ever since the induction of the internet, they have become very common place in most businesses and homes. Most people cannot even imagine their lives without their computers. They are used to run businesses, keep track of inventory, gather information, and to communicate with people from great distances.

Naturally one of the most popular reasons that people use the internet is to send emails to others. It is a free and easy way to talk to people that live far away. You can use emails to send letters, data files, and pictures. Everybody likes to get an email from their friends and family. However, emails have also become a popular tool that is used to advertise products and services.

As much as we like to receive emails from those that we enjoy hearing from, nobody likes to receive emails from people we’ve never heard of. These emails are called spam. We know how annoying it can be to receive spam in your email everyday and here are some tips to prevent them reaching your In Box: Email Filters - they can work very hard to keep your inbox from receiving spam, they can also prevent you getting a lot of your wanted emails as well. Visit and check www.spamarrest.com they have a very good method of identifying inbound mail between spam and real email. I am using their service myself and I happy with it. Avoid accidentally sending spam to your friends and family.

You should never open an unsolicited email that you receive in your inbox nor click on the "un-subscribe" link, it is a big mistake if you do that because you will be opt-in to their evil list. You have to understand that spammers are really just playing a numbers game. They simply send out like a million emails and hope that at least a third of them stick. It’s sad but it’s true. Good day everyone.

Jaime Peret is a publisher of free E-course, newsletter containing informative articles on Self Development, Diet & Nutrition, Health & Fitness, Motivation, Career Development, Relationship, Growth & Development, Online Marketing, and Promotions. Owner and administrator - Jalu-Publishing and Sydney Browser.

Unless the filters on your computer are really good, you’re getting at least an occasional SPAM message in your email Inbox. For most of us, we spend more time sorting through and deleting the SPAM than we care to. In fact, my husband told me tonight that of 30 messages he receives each day on our home computer 29 of them are SPAM.

Sometimes SPAM messages are easily identifiable by their subject lines. Sometimes the senders disguise the messages by using what appear to be either business-related subjects or subjects that imply a personal relationship has already been established. Either way, we know it’s risky to open these messages—-because of their content and because of potential viruses.

We’re in the business of doing business. To maintain solid relationships with our clients and peers, writing an accurate and descriptive subject line for each email we send is critical to making our readers’ lives easier and their work more efficient. Accurate subject lines not only reflect the content of the message; they also serve as a focus statement so the reader can begin gathering information right away.

I was reminded recently of the importance of the accurate subject line. I’d contacted a company regarding cell phone service and asked that a sales representative contact me. I received an email some days later from a sales rep that had in the subject line just this one word: “hello.” Normally I wouldn’t open this message. But for some reason I did and found that it was from the person I was eagerly awaiting a response.

All readers, you and me included, approach each email we read with the same question in mind: "What’s this about?" We want that question answered immediately. When the writer of the email or document fails to anticipate our question and postpones the answer, most of us become impatient. Our time is precious and each moment valuable. We don’t want to waste it searching for the answer to that question. Nor do we want to run the risk of opening an email that will infect our computers.

When we give an accurate subject line, we begin to answer the question “What’s this about?” Our readers appreciate knowing how to focus their reading and also feel more confident opening emails presented this way.

Help yourself and your readers by being very descriptive in your email subject lines. This is particularly important if you don’t have a previous relationship established with the reader. Even if you do, you have probably already experienced how clever and deceptive SPAMers can be.

For an idea of how you can begin to tailor your subject lines to meet your readers’ needs,

Instead of a subject line that just says "Report"

Try: "Report on (title of report) dated (insert date) for (client)"

Instead of a subject line that says "Hello"

Try: (Your company name)… (specific reason for writing)

Instead of: "Following up"

Try: Our meeting at X company on …

In other words, be as descriptive as possible, making as many connections as you can to previous contact or work you’ve done with the reader. If the sales person that contacted me had put in the subject line: “your request for XYZ Company phone service upgrades” I’d not have had ANY questions whatsoever about opening his email.

We can’t afford to be cavalier, coy, or questionable in our emails. Giving our readers an accurate, descriptive, and informative subject line helps our readers feel more confident in opening our messages, more receptive to our content, and more willing to respond when we answer the question “What’s this about.”

About the Author:

Dr. Tracy Peterson Turner works with organizations that want to turn their managers into leaders and with leaders who want to get their messages heard. She is an expert in both written and verbal communication and conducts presentations and workshops to help individuals and corporations meet their communication goals.

Visit Tracy on the web at http://www.Mgr-Impact.com. Email her at Tracy@Mgr-Impact.com

English, German, Italian - It’s All SPAM To Me

Has anyone else noticed the sudden blast of unsolicited e-mail (spam) loaded with url’s for the unsuspecting and curious Internet surfer to click on?

What’s even better, the bulk of this SPAM is in a foreign language. I was at a neighborhood party this weekend and you can’t imagine the number of people who asked me for assistance with this. They have no idea what to do.

The sad fact is there are a lot of Stupid People who have nothing better to do and can’t seem to find a better way of making a buck than Annoying Me and everyone else subject to their stupidity with spam. I guess that’s a little harsh. Not really.

How Does The Average Person Deal With This

I wrote in a previous article how bad a feel for the average person having to deal with such things. It is increasingly becoming a nightmare for all to deal with. For the technical among us, it’s not as bad given that we deal with such things on a technical level almost everyday.

Given this current flood of SPAM I thought I would post an article I wrote quite some time ago. It’s a short article, and may be old news for some, but I can tell you that many people still don’t follow the basic’s when dealing with SPAM.

How You May Be Helping Spammers

I can’t imagine that anyone with an e-mail address has not received unsolicited e-mail or spam in one form or another. What do you do when you receive these types of e-mails. Do you delete them right away, respond to them informing the sender you do not wish to receive them, or forward them to a friend whom you think might be interested in the information?

When the Internet as we know it was very young and most unsolicited e-mails where either by accident or the result of opt-in subscriptions, you could respond with the word "unsubscribe" in the reply subject and your name was taken off the list. That quickly changed once people found out how powerful a marketing tool e-mail was. Now, most of the time you respond to unsolicited e-mails you are letting the sender know that your e-mail address is active or alive. Instead of being taken off the list you are targeted more aggressively. The sender of the e-mail may also sell your e-mail address to other e-marketers, substantially increasing the number of unsolicited e-mails your receive.

WHow Do Spammers Get My E-mail Address

Well, there are quite a few ways, but one of the ways spammers get hold of your e-mail address is literally by guessing. For instance, say your e-mail address is part of the domain "-notrealdomain-.com", and your e-mail address is "me@-notrealdomain-.com", the spammers have programs that will generate thousands of combinations of names / domains i.e. "me@-notrealdomain-.com", "you@-notrealdomain-.com", "them@-notrealdomain-.com" hoping that somewhere along the line the target e-mail address exists. It’s really not difficult to do, since a computer can do this over and over again. If you receive one of these e-mails and reply to it, you have just informed the sender that they did indeed find a live address. It’s all downhill from there.

Spoofing E-mail Addresses

Another interesting tactic is to send someone an e-mail and make it appear as if it came from your address. Have you ever received an e-mail from someone you don’t know and don’t have in you contact list asking you to stop sending them unsolicited e-mails? Many people experience this problem. Basically, the spammer made the recipient of the spam think you sent it to them. This is called e-mail spoofing and is relatively easy to do. The spammers use mail servers that allow something called "mail relay." This allows them to send e-mails from any source address (even yours) to any target address.

Conclusion

A few things to keep in mind when dealing with unsolicited e-mails and spam:

If you are starting to receive SPAM in alternate languages, check your e-mail client for the ability to filter / block SPAM by specifying language types.

If you only speak English, and don’t expect to receive e-mail in German, then block it;

If your SPAM filter downloads data from your vendor for known SPAM sites make sure to perform and schedule the download to happen frequently;

If you receive e-mail or spam from someone you don’t know, do not respond to it, just delete it;

If someone informs you that they are receiving spam from your e-mail address, inform them that it was not sent by you and most likely came from a spammer who spoofed your address. Tell them to just delete it;

Never give out your e-mail address unless you are sure the site or organization will be responsible for it’s privacy;

If you are going to sign up for something like a news article or other information, read their privacy statement, agreement, and disclaimer before doing so; And

Review the entire privacy statement to make sure there are no check boxes or radio buttons on by default. You never know what you are agreeing to.

These are just a few of the things you can do to help prevent SPAM from becoming a huge burden. You will most likely not be able to prevent all SPAM from getting to your inbox, but you sure can decrease the number.

You may reprint or publish this article free of charge as long as the bylines are included.

Original URL (The Web version of the article)

What SPAM Means: "Stupid People Annoying Me"

About The Author
Darren Miller is an Information Security Consultant with over sixteen years experience. He has written many technology & security articles, some of which have been published in nationally circulated magazines & periodicals. Darren is a staff writer for http://www.defendingthenet.com and several other e-zines. If you would like to contact Darren you can e-mail him at Darren.Miller@ParaLogic.Net

Email is the quintessential business communication tool, so when it doesn’t work like it’s supposed to, business suffers. Anti spam software is designed to protect your inbox from unwanted messages, but unless your system is properly trained even the best software misses the mark and flags legitimate messages as spam. These messages are referred to as “false positives.”

While consumer and ISP anti spam products focus on blocking messages and even consider some false positives acceptable, businesses require anti spam solutions that treat their messages as very valuable. Failing to receive critical messages in a timely fashion can do irreparable damage to customer and partner relationships and cause important orders to be missed, so eliminating false positives while maintaining high anti spam accuracy is paramount to any enterprise anti spam solution.

What causes false positives?

Different anti spam solutions utilize different methods of detecting and blocking spam. Anti spam software typically uses content filtering or Bayesian Logic, an advanced content filtering method, to score each email, looking for certain tell-tale signs of spammer habits such as frequently used terms like “Viagra” or “click here.” Other anti spam solutions reference blacklists and whitelists to determine whether the sender has shown spammer tendencies in the past. A false positive can occur when a legitimate sender raises enough red flags, either by using too many “spam terms” or sending from an IP address that has been used by spammers in the past.

Minimizing False Positives

Although it takes a person only a moment to process a message and identify it as spam, it is difficult to automate that human process because no single message characteristic consistently identifies spam. In fact, there are hundreds of different message characteristics that may indicate an email is spam, and an effective anti spam solution must be capable of employing multiple spam detection techniques to effectively cover all bases.

A comprehensive anti spam approach involves examining both message content and sender history in tandem. By using a reputation system to evaluate senders based on their past behavior, a more accurate picture of their intentions and legitimacy can be discerned, and a solution’s false positive rate can be further lowered. Has the sender engaged in spamming, virus distribution or phishing attacks in the past? If not, the likelihood of their message getting past the email gateway just went up, and the chances of a false positive declined accordingly. If they have, an effective reputation system knows and flags the message.

Self-Optimization

In order to be most effective, anti spam solutions must learn based on a recipient’s preferences. While most of us prefer not to receive emails containing the term Viagra, some medical organizations might need to receive these emails in order to process patient data. In order to best learn your organizational preferences, anti spam solutions should put filtered emails into a quarantine that allows users to review and make decisions as to whether a particular message is spam. Making this quarantine available to the end-user lowers the administration costs and increases the accuracy of the anti spam system.

Each time a user makes a decision about whether a particular email is or is not spam, the system becomes more personalized and intelligent about filtering email for that individual in the future. Over time, users find that they rarely need to review their quarantines anymore because the system has learned how to identify messages that are important to that user.

Don’t throw the baby out with the bathwater

In conclusion, it is imperative that false positives be kept to an absolute minimum for business users. Although consumers may have more patience with incorrectly blocked email, businesses cannot afford these types of problems. An effective, accurate anti spam solution aggregates multiple spam detection technologies, combining the benefits of each individual technique to stop spam while minimizing false positives. It also puts suspected spam into a quarantine that is available to end-users, and learns how to better identify spam in the future.

Dr. Paul Judge is a noted scholar and entrepreneur. He is Chief Technology Officer at CipherTrust, the industry’s largest provider of enterprise email security. The company’s flagship product, IronMail provides a best of breed enterprise anti spam solution designed to stop spam, phishing attacks and other email-based threats. Learn more by visiting http://www.ciphertrust.com/products/spam_and_fraud_protection/ today.

Effectively stopping spam over the long-term requires much more than blocking individual IP addresses and creating rules based on keywords that spammers typically use. The increasing sophistication of spam tools coupled with the increasing number of spammers in the wild has created a hyper-evolution in the variety and volume of spam. The old ways of blocking the bad guys just don’t work anymore.

Examining spam and spam-blocking technology can illuminate how this evolution is taking place and what can be done to combat spam and reclaim e-mail as the efficient, effective communication tool it was intended to be.

One method used to combat spam is blacklisting. The goal of blacklisting is to force Internet Service Providers (ISPs) to crack-down on customers who send spam. A blacklisted ISP is blocked from sending email to organizations. When an ISP is blacklisted, they are provided with a list of actions they must take in order to be removed from the blacklist. This controversial method blocks not just the spammers, but all of the ISP’s customers. Blacklisting is generally considered an unfriendly approach to stopping spam because the users most affected by the blacklist are email users who do not send spam. Many argue blacklisting actually damages the utility of email more than it helps stop spam since the potential for blocking legitimate email is so high.

In addition to the ethical considerations, there are other problems with blacklists. Many blacklists are not updated frequently enough to maintain effectiveness. Some blacklist administrators are irresponsible in that they immediately block suspect servers without thoroughly investigating complaints or giving the ISP time to respond. Another downside is that blacklists are not accurate enough to catch all spam. Only about half of servers used by spammers, regardless of how diligent the blacklist administrator may be, are ever cataloged in a given blacklist.

Blacklists are used because they can be partially effective against spammers who repeatedly use the same ISP or email account to send spam. However, because spammers often change ISPs, re-route email and hijack legitimate servers, the spammer is a moving target. Blacklist administrators are forced to constantly revise lists, and the lag-time between when a spammer begins using a given server and when the blacklist administrator is able to identify the new spam source and add it to the blacklist allows spammers to send hundreds of millions of emails. Spammers consider this constant state of flux a part of doing business and are constantly looking for new servers to send spam messages.

When used individually, each anti-spam technique has been systematically overcome by spammers. Blacklists have some utility in stopping known spammers, but they may also block valid emails. Because of their limitations, blacklist data should only be used in conjunction with other sources to determine if a given message is spam. Grandiose plans to rid the world of spam, such as charging a penny for each e-mail received or forcing servers to solve mathematical problems before delivering e-mail, have been proposed with few results. These schemes are not realistic and would require a large percentage of the population to adopt the same anti-spam method in order to be effective.

The Solution

Reputation systems offer a comprehensive anti spam solution by dynamically updating black and whitelists based on sender behavior. These systems also automatically update and score messages thereby removing the burden from administrators. Today’s spammers are more clever than ever, so today’s reputation systems must be equally sophisticated. An effective reputation system must be dynamic, comprehensive, precise, and based on actual enterprise mail traffic in order to keep the spammers from gaining any advantage. You can learn more about the fight against spam by visiting our website at www.ciphertrust.com and downloading our whitepapers.

Dr. Paul Judge is a noted scholar and entrepreneur. He is Chief Technology Officer at CipherTrust, the industry’s largest provider of enterprise email security. The company’s flagship product, IronMail provides a best of breed enterprise anti spam solution designed to stop spam, phishing attacks and other email-based threats. Learn more by visiting http://www.ciphertrust.com/products/spam_and_fraud_protection today.

I must be the luckiest person alive! My inbox is just crammed with good news, great advice, and millions in accounts just needing the ok from me. Right now, I’ve two million euros just waiting to be claimed. Some lotteries don’t even need participation to return a winner, it seems.

Had I not being lucky enough to win such large and free sources of income before, my excitement would surely induce a heart attack. At one point, I was lucky enough to be selected to help a woman liberate the funds of her recently executed husband. Two million would have been a drop in the ocean compared to this "windfall". There seems to be a lot of women who have executed husbands. Most it seems, ran very lucrative dictatorships, but have no luck, nevertheless.

There is hardly a day of the week that I don’t have the luck to win a P.C. or similar piece of equipment. Even random selection appears to be more "selection" and less "random". Could others be as fortunate as me? Have I been so kind in this world to warrant such gifts, or command such luck?

The Gods, whether random or collective, bless me with fantastic advice and offers as well. I have been lucky enough to be approved for loans, without application by the way, that would provide finance to do anything. This must be in the off chance that I don’t engage on the free money deals.

To go on a world cruise, all I need to do is switch on the P.C., open my email client, and reply to some email. Incidentally, if I had the time to confirm all emails, then I’d have thousands of free P.C.’s, and thousands of other “presents”. More metaphysical luck, I presume.

Nobody told me that life could be this easy. It isn’t even necessary to buy an e-book or read a sales page. My luck is reliant on some electricity, a few switches, and an Internet connection.

Shakespeare’s “FORTUNE’S FOOL” doesn’t apply at all and “WHAT DREAMS MAY COME”, is throughout!

Should they be needed, medications are well represented. This must be in the off chance that my luck will change, and it is the only inconsistency.

As luck would have it, my special I.P. address, will attract the solution to any problem or issue. So special is my I.P. address and email account, that they even consider a change in gender.

Just as considerate, are the numerous administrators that tell me of account tampering and issue warnings to update such accounts. This even applies where I don’t have accounts. This must be unbiased help. I cannot go wrong! My luck is in! Everything is covered!

My friends are omnipresent and often unknown. I’ve even been the beneficiary of a will and must look into this kind gesture from a thoughtful man. I may never know why he picked me, though.

Did he not hear that I was already “laced with luck”? Did he not know that I’ve a special report, which breaks down the process of unlimited wealth? Even without other luck, this report will see me good!

If anyone doesn’t believe in luck, then they should see my inbox!

Spam!

Seamus Dolly is at http://www.CountControl.com

You all tear your hair out in frustration every time you see your inbox crammed full of spam again. Have you ever stopped and asked yourself where you get so much spam? This isn’t to suggest that spam is your fault but… if everybody hates spam so much then… why is there so much of it?

There’s a simple answer folks. Spam is an industry. There exists an entire infrastructure to support it and be supported by it. From the guys who design the email address harvesting software to the spammers who put together their mailshots to you right through to the ISPs and webhosts who make wads of cash for allowing the spam to pass through their mail servers. Spam is a living, breathing entity - make no mistake about it.

As with any business the spam industry needs customers. Those customers are you - you’re their target market. Every time you click on a hyperlink in a spam email you potentially make money for these guys. If you actually click through and make a purchase you’re making their job truly worthwhile. To remove spam we need to put a cease and desist order on ourselves. Stop opening the emails (spammers know when you do), stop clicking on the links (they know when you do this too) and most definitely do not, do not, do not buy anything, call any numbers or fill in any application forms that you receive via a spam email.

Defeating spam once and for all means boycotting it. The smartest spam blocker or most private email filtering system can never hit a spammer as hard as one thing - take away their source of revenue. Hit them where it hurts them most - in their wallet. No cash = no business = no spammers.

Could it really be that simple? If we ignore them will they go away?

This article was provided courtesy of Spam-site.com which reviews and tests spam filters.

I’m really, truly fed up with spam. Every day when the spam arrives and Norton Security moves it into the Norton Anti-spam folder of my Outlook email client, I wonder how anyone can be so incredibly stupid as to waste their time sending me such garbage.

Let’s face it; I never read it. I never buy anything from unsolicited sources or do anything as a result of spam. I detest it! And God knows I don’t need viagra, however many times it’s offered.

What fool would send anyone a message about a mortgage application approval when he has owned his house for years?

What fool would write offering me a peep at her new porn site? I’m not interested in porn … I prefer the real thing. Offer me something tangible and I may get excited.

I guess you probably feel the same.

Unfortunately, the plague of spam isn’t going to fade away any time soon, although authorities (at least in Australia) have started taking legal action and imposing hefty penalties for spamming. Hallelujah!

As a last resort, I decided to make my own small contribution to reducing the spam plague. If each of us does something, the cumulative effect will be damaging to the spammers. Here’s what I did. I’ve collected thousands of email addresses that arrived in spam messages and ended up in my blacklist. I decided I’d give those people using automatic harvesting software an opportunity to suck up all those addresses and reuse them.

I’ve dedicated quite a few pages on my site that have nothing but the email addresses from the blacklist. That is, the addresses of the spammers, most of which are false and don’t lead to anyone … at least not to anyone who can read (otherwise I’d include an obscene message).

When the spam harvesting software goes through my site, it won’t find a single working email address in my site proper, but it will stumble on a goldmine of addresses and load them into it’s database. It will be stuffed full of email addresses, none of which work. The spammers will pay to send them out and they’ll bounce somewhere, hopefully right back to them.

Imagine what would happen if we all did that? There would be so many dud addresses floating around that harvesting would be a waste of time. the spammers would all go away and do something legitimate … perhaps.

You and I would get some relief from these annoying intruders in our email inboxes.

If you are in a position to load your site with a few thousand dud email addresses, why not give it a go and Stuff the Spammers?

Published May 2005. Copyright Robin Henry 2005

Robin Henry is an educator, human resources specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by using smart processes, smart technology and personal development. He has a number of tertiary qualifications including a Master of Education degree majoring in education technology and online learning. He lives at Alice Springs In Central Australia. Visit Desert Wave Enterprises

Google is engaged in a war. It is a war on spam. With new strategies and filters ready to put into place, the search engine is adding new firepower to its arsenal almost daily. Webmasters and SEO Consultants alike are terrified; fearing what the future holds for them. But for those of us that believe in the cause, the future isn’t scary. In fact, the future looks very bright.

My ten year old son is fascinated with war. He has a dozen buckets full of army men, and makes everything a battlefield—the kitchen, my bedroom, and even the bathroom. He has a new bicycle helmet that’s army green. For Halloween, when other kids were Spiderman and Batman, he was a soldier. He constantly plays computer games like Soldiers of WWII and Battlefield 1942; he even turns brooms and mops into weapons to combat the invisible enemy. War is all he talks about. He loves movies like Saving Private Ryan, Pearl Harbor, and Platoon. He knows more about both World Wars and Vietnam then I’ll ever hope to, or care to, know. His obsession with war got me thinking about how it applied to what I do every day. What does SEO and war have in common? More to the point, how does Google implement strategies that declare war on spam?

SEO is a constant struggle to get our clients’ websites to the top. We combat lousy SEO companies that give us a bad name, flagrant ads that claim they can do what we do for only $29 by submitting your site to a thousand search engines, and other little annoyances that pop up every day. Even still, my small battles are really nothing when you compare it to the war that Google is waging. Google’s number one goal is to bring the visitor the most relevant results possible in a search engine. This means filtering and sorting through all the junk out there, so that you, the visitor, doesn’t have to.

"It’s an arms race," Steve Linford, director of the London-based SpamHaus Project, said. "The more we lock (spammers) down, the more techniques they try to get around us." The SpamHaus Project is a nonprofit organization that posts information about the groups behind the majority of unsolicited e-mail, and maintains a "black hole" list of domains from which spammers operate. Spam accounted for at least one in four email messages a business received in 2002. The U.S. Attorney General’s website has an entire page on the subject. “Almost 45 percent of all email is now spam and that number is growing each year. Nearly three trillion spam messages are sent each year - 13 times the total snail mail delivered by the U.S. Postal service. The average wired American is hit with nearly 2,200 spam messages annually - this after most ISPs have filtered 80-90 percent of the junk messages. Some reports indicate that these numbers could increase by five times in the near future.”

Market research firm, Gartner Inc., estimates that their company of over 10,000 employees suffers more than $13 million worth of lost productivity because of internally generated spam. This is just email spam. Throw in the spam on the internet, and it’s a huge productivity drain. It causes companies financial losses because they have to purchase more high tech software like spam blockers and spy-ware removers, and it’s a strain on system servers and bandwidth.

Google defines Internet Spam as any unwanted information or propaganda that may have been received through deceptive measures on the part of the sender. To a search engine, spam is hyperlinked pages that are intent on misleading the search engine. It is estimated that 80% of search results for any keyword phrases entered into a search engine are considered spam.

During World War II, the term propaganda earned the negative connotation because of intended deceptions used to dispirit those on the front lines by Nazi Germany. Soldiers and citizens were constantly bombarded with this new psychological weapon. Most propaganda in Germany was produced by the Ministry for Public Enlightenment and Propaganda, or PROMI. Joseph Goebbels was placed in charge of this ministry shortly after Adolf Hitler took power in 1933. Hitler was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918. Nazis had no moral qualms about spreading propaganda which they themselves knew to the false and indeed spreading deliberately false information was part of a doctrine known as the “Big Lie”, the theory he wrote about in his book, Mein Kampf. In Mein Kampf, Hitler wrote that people came to believe that Germany was defeated in the First World War in the field due to a propaganda technique used by Jews who were influential in the German press.

“British and Allied fliers were depicted as cowardly murderers and Americans in particular as gangsters in the style of Al Capone. At the same time, German propaganda sought to alienate Americans and British from each other, and both these Western belligerents from the Soviets.” –World War 2 Propaganda (www.world-war-2.info) The propaganda was effective to a degree; however, it was repudiated by the Allied Powers’ own positive and truthful doctrine.

Now, the term propaganda has come to mean, “information that is spread for the purpose of promoting some cause, such as a doctrine in a war.” It’s ironic that Google used this word when it defined Internet Spam.

Google trademarked the term “TrustRank” and is working on a new spam removing model that they explain in what forum posters are referring to as the Stanford White Paper. “Web spam pages use various techniques to achieve higher-than-deserved rankings in a search engine’s results. While human experts can identify spam, it is too expensive to manually evaluate a large number of pages. Instead, we propose techniques to semi-automatically separate reputable, good pages from spam. We first select a small set of seed pages to be evaluated by an expert. Once we manually identify the reputable seed pages, we use the link structure of the web to discover other pages that are likely to be good. In this paper we discuss possible ways to implement the seed selection and the discovery of good pages. We present results of experiments run on the World Wide Web indexed by AltaVista and evaluate the performance of our techniques. Our results show that we can effectively filter out spam from a significant fraction of the web, based on a good seed set of less than 200 sites.” This comes from a 12 page abstract, called “Combating Spam with TrustRank”, on Stanford University’s website that outlines the methodology of TrustRank.

In summary, TrustRank is a way to cut down on spam and filter out content that is not relevant to the searcher in order to bring them results they really want, by branding good sites with a high trust rating, and by stamping the spam sites as untrustworthy, including any site that links to these delineated sites. Google’s abstract says, “Human editors help search engines combat search engine spam, but reviewing all content is impractical. TrustRank places a core vote of trust on a seed set of reviewed sites to help search engines identify pages that would be considered useful from pages that would be considered spam. This trust is attenuated to other sites through links from the seed sites.” Google’s famous PageRank seems to have lost meaning, as sites are easily able to produce back links or purchase them, which defeats the purpose of PageRank. In my opinion, TrustRank makes more sense. It makes a webmaster more careful with whom he or she links to in the first place, making back links harder to get, but well worth the reward once they are earned.

Another way Google is fighting Internet spam is called the “Sandbox Effect”. The Sandbox Effect is essentially a delay of a few months once a site is spidered before it is indexed. Sometimes, a new site may initially receive a high ranking in the search engines, and then drop into search engine obscurity. They may receive no page rank, and can be virtually invisible in the search engines for up to 120 days. While this may seem like a penalty to new website owners, especially if they are unaware of the new filters or how they work and why, it is Google’s way of fighting spam. Their methodology is that in the “sandbox” (named such for the analogy of a bunch of new kids playing in the sandbox together away from the grownups), spammers won’t see the results of their efforts in the search engine, and may possibly be fooled into thinking they’ve either been caught, or their efforts have been futile. Google hopes the spammers will then simply give up and go away. In war, we call this technique flanking, hoping to catch the enemy off guard by coming around behind their line, causing them to panic or withdraw. The desired result of the Sandbox Effect is that the spammers most likely will do both: panic and withdraw; or better yet, surrender. Flanking is one of the most effective plan of attack, and the most difficult to achieve, as it requires finesse, secrecy, and being able to know your enemy’s moves before they do.

As in any war, it can be long, bloody, and both sides can sustain heavy casualties. While spammers are filtered out, some legitimate websites can be annihilated as well, due to inadequate SEO, mistakes in their pages (like broken links), or just simple ignorance to the way search engines work. It is the responsibility of your five-star General to guide you and develop your strategy. Your SEO consultant can lead you through the minefield of search engine optimization techniques without triggering any of the mines, and keeping you safe. If you inadvertently set off a mine, you lose your hard earned ranking, the traffic that goes with it, and the resulting sales from that traffic. You will then fall into the multitudes of spam casualties; possibly earning a Google ban forever. Will the casual observer see these casualties? No. On the surface, everything feels peaceful. In fact, the war only helps the average citizens and their relevant search results, and in the end, brings a better search environment for all. This is, after all, what Google really wants. Peace.

Jennifer E. Sullivan is an Internet Business Consultant who specializes in search engine optimization and web marketing. Her emphasis is on small to medium business marketing. She has written several web marketing articles, including "Hiring an SEO Consultant: 10 Reasons Why You Should", "Let’s Not Forget About the Little Guy", and "PageRank for Websites: Is There More To the Web?". You can find more information on her services at First Class SEO, http://www.firstclass-seo.com.

Spam is everywhere. It’s the “in-box lunch meat” nobody likes, wants or looks forward too. Unfortunately, many folks enjoy “eating” this product because if they didn’t, there wouldn’t be any. Read on…

The federal government’s ill-conceived CAN-SPAM Act did little more than make a few legislators feel better about themselves. Did this legislation stop spam? No. Did it at least slow down the flow of spam? Nope.

You can’t eliminate a problem by treating the symptoms. If you want to eradicate a problem, you must make its environment one that will not support it.

There’s a new plan recently hatched by some well-intentioned folks at Blue Security that several of my clients have asked about. On the surface, it sounds like a good idea but, in my humble opinion, the model is fatally flawed. Here’s the scoop…

1. You sign up for their "list" which is basically a "do not spam me list" and that gives them the authorization to act on your behalf.

2. You then have to send EACH spam message to them for inclusion on their list.

3. They then send the spammer a "stop order" (which, if they can even find the spammer, will be ignored).

4. They then flood the spammer with basically a DDoS (Distributed Denial of Service) attack hoping to bring down the spammer’s server.

This all sounds great until you think about it rationally…

1. Spammers use "open relays" and hundreds of addresses to prevent you from finding their originating location.

2. The "stop order" they send is just their way of fulfilling the letter of the law under the CAN-Spam act.

3. The part I have the biggest problem with is they then effectively BECOME A SPAMMER by sending thousands of messages in a Distributed Denial of Service attack (DDoS). This is the same thing hackers do when they bring down a website by sending so much traffic to a server it basically shuts down.

4. Most spam is sent from your neighbor’s PC. I spend a great amount of my time cleaning “bad guys” from client’s computers. There are MILLIONS of "zombie computers" that are infected with auto-dialers and trojans that are being used without the owner’s knowledge to send spam. Don’t believe me? Just run Counter Spy on grandma’s PC and tell me what you find!

5. How long do you really think it will be until the spammers turn the tables on Blue Security and initiate their own DDoS attack? It will be interesting to watch.

Other fight-back tactics against spammers have failed in the past. Last year, Lycos Europe rolled out a screensaver that conducted DDoS attacks against known spammers. Within days, however, Lycos buckled under pressure from security groups, which called it vigilantism, and ISPs who worried that attacks originating from their members would make them liable to legal action on the part of spammers.

Spam will NEVER go away until you attack its real source engine. If you don’t order anything from a spammer and don’t even click on his link to open the message, the monetary incentive for spam is removed. Spammers operate under the same economic rules as the rest of us…supply and demand.

Take away the demand and you eliminate the supply. Simple.

Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnnerweb.com), a website design and marketing company based in Kansas.

Online reprint rights granted as long as the article is published in its entirety, including links (http://www.gunnerweb.com).

Copyright © Gunner Web Group, 2005